One Material. Endless Applications.

Most people see a soft shackle, a bridle, a tow rope or a lifting sling as completely different products.

In many ways, they're right.

They do different jobs.

They look different.

They end up in different industries.

But when we look at them in the workshop, they often start exactly the same way.

A spool of rope.

That's it.

One spool of rope can become a soft shackle for a weekend 4WD trip.

The same rope can become a bridle for a recovery.

A little longer and it becomes a winch extension.

A little bigger and it becomes a tow rope.

Sometimes it ends up as a custom sling for a job that has nothing to do with four-wheel driving at all.

Over the years we've made gear for touring vehicles, work trucks, tow operators, government departments and industrial lifting applications.

Some customers need a simple soft shackle.

Some need an 80-tonne sling.

Some know exactly what they want.

Others just tell us what they are trying to achieve and we work backwards from there.

That's probably the part we enjoy most.

Not the product itself.

The application.

Finding the simplest solution for the job.

Alongside the rope products, we also use hardware such as Dingo Snatch Blocks, EZFit Hitches, G Links and Delta Shackles to build complete recovery systems.

Different products.

Different applications.

The same way of thinking.

Use the right gear.

Keep it simple.

Make it work.

One Material.

Endless Applications.

George4x4